Cursive – Mamma, I’m Swollen
It’s been some time, but this was too good not to mention:
Today I was surprised by a MySpace message from Cursive, in multiple ways. They had a new studio album ready to be released, that I – as quite a fan – knew anything about. But their innovative way of releasing this album really got me going!In short they will allow people to pre-order the album (for just 11 USD), which will also instantly grant them access to 320 KBPS MP3-files for free! Oh, and people who don’t care about physical album anymore can get the high quality digital package only for just one USD (iTunes Music Store eat your heart out!).This offer is only valid today, couting up dollars until the release date. Of course there is also an LP for the purists. Last but not least they are handing out one killer song for free to persuade people who are still not sure they are getting a great deal here!
This isn’t the first time (Dutch article) I’ve written about Cursive in relation to innovation and the music industry, and I have a feeling it won’t be the last either. But I guess it also helps that I think they are one of the greatest bands solely based on their great music anyway…
To me this is a great example of a business models for music in the internet age, combining free promotion, efficient distribution and the added value of physical records in a really clever way. Too bad the online store of their record label – Saddle Creek - seems to be having some problems with the traffic they are generating at the moment!
Category: Work | Tags: business model, Cursive, CyberIndie, distribution, download, free, Mamma I'm Swollen, music, music industry, Saddle Creek 4 comments »
March 8th, 2009 at 6:25 pm
eindelijk weer een Maarten blog!
Ga je nog naar The Mars Volta 8 juli a.s.?
March 11th, 2009 at 9:04 pm
Ja, te druk…
Wil wel naar TMV, maar snel eens kaartjes halen. Jij gaat ook dus?
April 15th, 2009 at 12:34 pm
The style of writing is very familiar . Have you written guest posts for other bloggers?
April 15th, 2009 at 12:59 pm
Yes, I’m Fake Steve Jobs for example
Eh, nope…