March 1st, 2009 — 10:31pm
It’s been some time, but this was too good not to mention:
Today I was surprised by a MySpace message from Cursive, in multiple ways. They had a new studio album ready to be released, that I – as quite a fan – knew anything about. But their innovative way of releasing this album really got me going!In short they will allow people to pre-order the album (for just 11 USD), which will also instantly grant them access to 320 KBPS MP3-files for free! Oh, and people who don’t care about physical album anymore can get the high quality digital package only for just one USD (iTunes Music Store eat your heart out!).This offer is only valid today, couting up dollars until the release date. Of course there is also an LP for the purists. Last but not least they are handing out one killer song for free to persuade people who are still not sure they are getting a great deal here!
This isn’t the first time (Dutch article) I’ve written about Cursive in relation to innovation and the music industry, and I have a feeling it won’t be the last either. But I guess it also helps that I think they are one of the greatest bands solely based on their great music anyway…
To me this is a great example of a business models for music in the internet age, combining free promotion, efficient distribution and the added value of physical records in a really clever way. Too bad the online store of their record label – Saddle Creek - seems to be having some problems with the traffic they are generating at the moment!
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February 22nd, 2008 — 1:59pm
Het Nederlandse muziekplatform Simuze.nl verspreidt ter promotie van haar artiesten wederom een gratis downloadbare muziekcompilatie, deze keer voor het eerst in samenwerking met het nieuwe sociale netwerk MINDZ.com. Onder de noemer Mindz Music vol. 1 kunnen luisteraars gratis en legaal genieten van twaalf eclectische nummers, allen geselecteerd uit het gevarieerde aanbod aan Creative Commons gelicenseerde muziek op Simuze.
Download de compilatie hier. Veel luisterplezier!
Verscheen ook op Simuze Nieuws.
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January 23rd, 2008 — 3:25pm
The day before yesterday the Danish record label Urlyd claimed to have been the first to release a physical album under a Creative Commons license. The album Small Arm of Sea (2008) by singer/producer Tone will simultaneously be available as a deluxe CD/DVD or old-fashioned vinyl and as a free and legal download. The physical editions of the album also have the words “Copy this album for your friends, please!” printed on them. This all has been made possible by using a Creative Commons BY-NC-ND license and the support of KODA. This Danish music copyright collecting society will take care of the commercial exploitation of the music.
A great example of how free distribution of music can be combined with commercial exploitation! It also shows how online rhetoric is influencing the offline world and our society and culture in general.
For the Dutch readers, I would however like to refer to some controversy about Urlyd claiming the first physical release under a Creative Commons license.
Verscheen ook op Simuze Nieuws.
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